Article: Fuel the fire: seven tips to keep your company's creativity sizzling.(Creative Zone)

How are you doing at building a creative company? Creativity is much more than a few techniques that you pull out of a drawer every now and then. It's a way of relating to yourself, your staff and the business environment. It can provide the spark that keeps your company motivated and competitive.

Creativity requires good systems as well as good intentions. You're well on your way to becoming a creatively agile company if you do the following:

1. Clearly articulate creativity as a come value of your company. Put it in your mission statement; affirm it in internal company communications. Make encouraging creativity part of managers' performance ...

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