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Article: What's in a name? Plenty, if your name is Big Ass Fans.(Merchandising & Promotions)(Company Profile)
- Article from:
- Air Conditioning, Heating & Refrigeration News
- Article date:
- November 17, 2003
- Author:
CopyrightCOPYRIGHT 2003 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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First impressions do matter. So what does one think when the first thing heard over the phone is the receptionist's voice saying, "Good morning, Big Ass Fans, how may I help you?"
Are you kidding? Is that an impression you want to leave with your customers?
It is if you are the employees of Big Ass Fans, Lexington, Ky. The company uses its unique moniker to create interest in its products--6-foot to 24-foot low-velocity ceiling fans, which are designed to move up to 210,000 cfm of air over an area as large as 20,000 square feet "for about a nickel an hour," according to the company.
But if the large ceiling fans are the focus of the company's ...