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Article: RETAIL STORE SIGNALS BEGINNING OF GROWTH SPURT FOR WEST ELM.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- December 8, 2003
- Author:
CopyrightCOPYRIGHT 2003 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK-With the opening of its first retail store, cataloger West Elm is ushering in a new stage of growth.
The next 12 months will see the rollout of several more retail units, along with a significant increase in the number of SKUs offered by the brand, according to Lisa Versacio, senior vice president and creator of the West Elm brand.
Eighteen months into its existence, the moderately priced home furnishings brand with a modern twist has received the approval of parent company Williams-Sonoma Inc. "Now that we're a `real' company, the catalog will change and evolve much more next year," said Versacio, who speculated the assortment may grow by as ...