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Article: THE WWD LIST: MAGIC NUMBER; THE TOP 13 MAGIC EXHIBITORS, RANKED BY TOTAL SQUARE FOOTAGE.
- Article from:
- WWD
- Article date:
- December 8, 2003
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Whoever said size doesn't matter hasn't spoken to these 13 manufacturers with the biggest booths at MAGIC. Here, the firms that took the most space in August 2003, and a glimpse of what their booths looked like.
1. Perry Ellis International; Total square footage: 9,400
Miami-based Perry Ellis had four booths at MAGIC: Supreme International: Perry Ellis, Axis and Tricots St. Raphael. The Perry Ellis booth itself had a minimalist feel with a two-story glass tower in the center and palm wood floors. It featured 20 billboard-sized, illuminated graphics showing product, as well as a fully fixtured in-store Perry Ellis shop.
Perry Ellis ...