Article: FRED SEGAL: SHARING THE FUN.

LOS ANGELES -- Among better specialty retailers, Fred Segal remains high on Must-Be-In lists, be it brands angling for coveted selling space in one of two addresses -- on Melrose Avenue here and in Santa Monica -- or the generations of fashion-crazed consumers who connect with the New Wave consciousness in this material Mecca.

"Why do they still come to Fred Segal?" asks its founder, who first hung up his shingle four decades ago. "Because we do it the best. We understand it the best."

"It" is the fashion of clothes, beauty, home accessories and books that have made it first, or among the first, of the many shops inside the open market-style ...

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