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Article: 'Fresh' approach delivers complete meal solutions. (Promotional Feature From Blue Dragon.
- Article from:
- Grocer
- Article date:
- November 15, 2003
CopyrightCOPYRIGHT 2003 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Market leader Blue Dragon is set to shape and expand the Oriental food market in conjunction with Grampian Country Food Group, thanks to the launch of a new range of convenient 'complete meal solutions'. Blue Dragon's move reflects a number of key current consumer trends that are driving growth and profit in this sector.
A growing market
International travel and increased globalisation continue to drive demand for ethnic foods (the Thai sector grew 19%* in value terms in the year to September 2003). Simultaneously consumers are spending less time preparing meals and yet they are looking to recreate the full authentic, restaurant experience at home--be ...