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Article: Money in the bank.(On the Side)
- Article from:
- Roofing Siding Insulation
- Article date:
- November 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Advanstar Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Imagine a rock solid, low risk, high yield investment. All you have to do is put down the principal and the payback is guaranteed. The only catch in this case is that all of the reward is paid out to someone else.
Sounds strange, huh? But in the remodeling business this scenario plays out every day.
In 2003, getting good leads is tougher than ever. Growing competition, national Do Not Call Lists, and low consumer confidence top the list of reasons. But many savvy siding salesmen and marketers still walk past one of their best lead opportunities every day--the remodeling business that radiates off of the jobs they've already successfully completed.
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