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Article: Online ad revenue increases in first half; Led by keyword search, Net advertising shows stronger recovery than overall advertising.(Advertising)
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- BtoB
- Article date:
- December 8, 2003
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CopyrightCOPYRIGHT 2003 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KATE MADDOX
Signifying a recovery in online ad spending, Internet advertising revenue reached $3.3 billion for the first half of 2003-a 10.5% increase over the first half of 2002-according to a report released last month by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Online ad revenue for the second quarter of the year was $1.7 billion, up 13.9% from the second quarter of 2002.
"We are clearly in an ad recovery,'' said Greg Stuart, CEO of the IAB.
Online advertising is witnessing a stronger recovery than overall advertising, which reached $61.6 billion in the first half of 2003, up 6.8% from the same period ...