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Article: ROCK CANDY'S BRAND EXPANSION.
- Article from:
- WWD
- Article date:
- December 17, 2003
- Author:
CopyrightCOPYRIGHT 2003 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES -- After a brief hiatus from having her own labels, Joyce Rothchild has returned with two new products aimed at what she calls the contemporary misses' customer.
Rothchild has created her own category moniker to spice up the perception of the moderate or updated customer.
Last fall, her company, Rock Candy Inc., which is primarily focused on private label development for specialty stores, launched its top collection, Banzai, a 30-piece collection catering to Baby Boomer women. Based on its success -- sales are expected to hit $2 million by its second year -- Rothchild is offering a new line of skirts for spring under another name, 180, ...