Article: Callaway Golf Introduces New Big Bertha Blue and Red Golf Balls, Combining Tour-Level Aerodynamics with Two-Piece Distance.

Business & Sports Editors/Golf Writers & Columnists

CARLSBAD, Calif.--(BUSINESS WIRE)--Dec. 18, 2003

Callaway Golf Company (NYSE: ELY) today introduced the new Big Bertha(R) Golf Balls, the latest addition to the Company's revamped line of high-performance golf balls. The first golf balls to carry the Big Bertha name feature a two-piece design engineered for maximum distance with the added benefit of Callaway Golf's patented dimple-free HEX aerodynamics. The new Big Bertha Golf Balls will be available in Red for more distance and Blue for more spin, and are expected to ship to retail accounts next month at a suggested retail price of $25 per dozen.

...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!