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Article: Liquor giant Diageo PLC agreed to change the packaging of its Cardhu Pure Malt whisky after competitors argued that the current bottle too closely resembles that of Diageo's more prestigious Cardhu single malt.(Business Briefs ...)(Brief Article)
- Article from:
- Food & Drink Weekly
- Article date:
- December 15, 2003
CopyrightCOPYRIGHT 2003 Informa Economics, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Liquor giant Diageo PLC agreed to change the packaging of its Cardhu Pure Malt whisky after competitors argued that the current bottle too closely resembles that of Diageo's more prestigious Cardhu single malt. The Scotch Whisky Association was called in to mediate after other distillers argued that the current bottle could confuse consumers and harm the industry's reputation. The association, of which Diageo is a member, ...
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Article: Diageo is to return its Cardhu whisky to single malt after trying ...
Brand Strategy;
April 1, 2004 ;
700+ words
... ... its Cardhu whisky to single malt after trying to launch a 'pure malt' variant in summer 2003. The drinks company had originally ... criticism from the scotch whisky industry. In withdrawing the pure malt variant, the company acknowledged that it had underestimated ...
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