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Article: Operators bet on new technologies.
- Article from:
- South American Business Information
- Article date:
- December 19, 2003
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Brazil, Dec 18, 2003 (Valor Economico/SABI via COMTEX)
The Brazilian mobile telephone operator Claro decided to discourage the use of WAP (Wireless Application Protocol) among the Internet users. The decision was taken after the company made a research with focus group in Sao Paulo, Campinas (Sao Paulo state), Porto Alegre (Rio Grande do Sul) and Rio de Janeiro. The goal was to discover why only 10% of the people that had computers prepared to access the Internet used this service. The research showed that 50% of the clients that use WAP to access the Internet were dissatisfied with the result. With that, Claro decided to refocus the use of WAP, involving it in ...