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From computer to video: a game-y success story. (Electronic Arts Inc. ventures into home video game market)
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Video Business
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August 23, 1991
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Copyright informationCOPYRIGHT 1991 Reed Business Information. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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From computer to video: a game-y success story
Last year, Electronic Arts Inc. was doing just fine with a stable computer-game product line. The company was worth an estimated $265 million dealing in PC-based games, but founder and chairman William M. Hawkins III wanted more: specifically, the home video game market.
Hawkins turned to Lawrence F. Probst, a former marketing director for Apple and seven-year Electronic Arts veteran, to lead the company into the home videogame field.
The first game from Electronic Arts for the Nintendo Entertainment System was Skate or Die II, a sequel to the company's successful computer game. When the inventory arrived, Probst ...
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