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From computer to video: a game-y success story. (Electronic Arts Inc. ventures into home video game market)

From computer to video: a game-y success story

Last year, Electronic Arts Inc. was doing just fine with a stable computer-game product line. The company was worth an estimated $265 million dealing in PC-based games, but founder and chairman William M. Hawkins III wanted more: specifically, the home video game market.

Hawkins turned to Lawrence F. Probst, a former marketing director for Apple and seven-year Electronic Arts veteran, to lead the company into the home videogame field.

The first game from Electronic Arts for the Nintendo Entertainment System was Skate or Die II, a sequel to the company's successful computer game. When the inventory arrived, Probst ...

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