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Article: Musings from the ICA show floor. (International Communications Association) (Consultant's Corner) (column)
- Article from:
- Business Communications Review
- Article date:
- August 1, 1991
- Author:
CopyrightCOPYRIGHT 1991 BCR Enterprises, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I approached the recent ICA Annual conference like an athlete approaches training camp. It helped get my legs in shape for the Mother of All Telecom Shows--Telecom '91--which is held every four years in geneva, Switzerland, under the sponsorship of the International Telecommunications Union. The dates for Telecom '91 are October 7-15.
Youk can't take a random approach to touring an exhibit floor; you've got to have a plan. The goal of the plan is simple: to turn the time-consuming and physically tortutous process of touring an exhibit floor into an educational and profitable experience. Like any plan, this one unfolds in a series of steps.
Step one ...