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Article: Branding campaigns: November 2003.
- Article from:
- New Media Age
- Article date:
- December 4, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Elsewere in this month's NMA/Advertising you'll find a debate on what 2004 will hold for online advertising (see page 27). While some contributors look forward to bigger, better formats, whether they're standard or rich media, others are warning that users will soon get tired (if they're not already) of interruptive ads. Some see a boom in sponsorship-style ads, where advertisers take over pages, if not whole Web sites, working with the media owner to produce bespoke content.
Looking at the branding campaigns of the past month, there's some evidence that sponsorship-style ads are on the increase, although it doesn't seem to be at the expense of rich media. (Could ...