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Article: Shoe care future seen in specialization. (shoe care suppliers bank on specialized products as potential sellers)

Article from:
Footwear News
Article date:
August 5, 1991
Author:
Copyright

Shoe Care future seen in specialization

NEW YORK - Forget the old spit and polish routine: The future of shoe care products lies in creating specialized products targeted at a well-defined market, according to shoe care suppliers interviewed by FN.

While basic black polish is still selling, shoe care manufacturers seeking to woo a younger generation are introducing a growing number of products designed for athletic shoe care.

"Kiwi sales are growing strongly," reported Edward L. Collier, president of Kiwi Brands, Inc., Douglassville, Pa. Collier added that dollar volume sales for the brand have increased 10 percent over year-ago levels for the 12 ...

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