Article: Westinghouse Digital brand to emerge on LCD TVs.(Video)(Westinghouse Digital Electronics)

NEW YORK--Key executives of startup Westinghouse Digital Electronics formally unveiled their first LCD-TV line at press briefings, here, and vowed to build the reputation of the Westinghouse trademark they are licensing into "a mainstream consumer electronics brand."

Westinghouse Digital president Douglas Woo said the company has just begun to distribute products using both direct and two-set distribution vehicles, and is making product available to a broad range of distribution channels.

In New York, brick-and-mortar and online retailer J&R began selling select Westinghouse LCD-TV models, and Knoxville, Tenn.-based distributor Metron North America was ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!