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Article: CBS and Sony Electronics Team Up to Broadcast Super Bowl XXXVIII and AFC Playoffs in HDTV; All Five CBS Broadcasts In High Definition Television Format Including 5.1 Dolby Digital Surround Sound.
- Article from:
- PR Newswire
- Article date:
- December 23, 2003
CopyrightCOPYRIGHT 2003 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, Dec. 23 /PRNewswire/ -- CBS announced today it will broadcast its full slate of five NFL Playoff Games, culminating in the live broadcast of SUPER BOWL XXXVIII on Sunday, Feb. 1 (6:25 PM, ET), in high definition television format. Sony Electronics will sponsor the HDTV broadcasts, which will begin Sunday, Jan. 4 (4:30 PM - TBD, ET) with the CBS Television Network's first AFC Wild Card Playoff Game.
In addition, the CBS/Sony collaboration will make possible the broadcast of the Network's NFL pre-game show, THE NFL TODAY, from the AFC Championship Game on Sunday, Jan. 18 (2:00-3:00 PM, ET); the Network's XXXVIII pre-game show, THE SUPER BOWL TODAY, on ...