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Article: Challenging Maslow: Mark Rodgers takes issue with Maslow's hierarchy of needs and suggests it's time for planners to view consumers as multidimensional in this 'risk and retreat' society.(Brand Papers)
- Article from:
- Brand Strategy
- Article date:
- December 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I read an article recently that said only one in seven Americans was alive during the great depression. The result, unsurprisingly, means that the vast majority of the 100 million or so middle-class Americans have never experienced 'hard times'. Consequently, the author, Daniel Pink, who is one of Al Gore's speech writers, writes on www.edge.org that the default assumption of these very same citizens has moved from a fear of privation to one of ever increasing levels of comfort.
Pink goes on to praise the work of American psychologist Abraham Maslow--he of the eponymous hierarchy of needs saying that the upside of material comfort is a growing caucus of ...
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Article: Will Maslow, 99; director of American Jewish ...
The Jewish Advocate (Boston, MA);
March 16, 2007 ;
571 words
...Will Maslow, executive director of the American Jewish ... Commission on Law and Social Action (CLSA), Maslow pioneered an aggressive use of the judicial ... a healthy American democracy for Jews. Maslow challenged restricted covenants in housing ...
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