Article: Inside Aldi: little is known about the notoriously secretive hard discounter, so Liz Hamson tracked down a former insider to quiz him on the secrets of its success and ask whether he thinks the formula will thrive in the UK.(Analysis)(Interview)(Company Profile)

Most of the time, Jessica, Sarah and Hermione are too busy being ladies who lunch to demean themselves with the grocery shopping--and after all what are au pair girls for? But the first Monday of every month, one of them ditches the designer togs in favour of something decidedly more low-key and beads off to the supermarket to pick up groceries for the group. They agree that it's quite fun trying to mingle with the other shoppers in the hunt for some real bargains, but it's not something they want to advertise to their friends. Why not? Because it "wouldn't be the done thing dahling" to confess they frequent the aisles of hard discounter Aldi.

In the UK, the ...

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