Article: Tizer lures boys through virtual 'hangout' zone.(news; Henderson Grime & Associates contract)(Brief Article)

Tizer is revamping its website in an effort to reinvigorate the brand and pave the way for email activity in the New Year.

The move forms part of Tizer's push to reposition the brand and compete with other major soft drink brands. The online activity is designed to support the brand's 1.5m [pounds sterling] relaunch that has been spearheaded by a TV campaign and new packaging.

The site, www.tizer.co.uk, targets 13- to 15-year-old boys and aims to create a 'hangout' zone for teenagers. Visitors to the site can stitch up their friends in Spoof Central, take part in a viral fist fight in ...

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