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Article: Tizer lures boys through virtual 'hangout' zone.(news; Henderson Grime & Associates contract)(Brief Article)
- Article from:
- Precision Marketing
- Article date:
- November 28, 2003
CopyrightCOPYRIGHT 2003 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Tizer is revamping its website in an effort to reinvigorate the brand and pave the way for email activity in the New Year.
The move forms part of Tizer's push to reposition the brand and compete with other major soft drink brands. The online activity is designed to support the brand's 1.5m [pounds sterling] relaunch that has been spearheaded by a TV campaign and new packaging.
The site, www.tizer.co.uk, targets 13- to 15-year-old boys and aims to create a 'hangout' zone for teenagers. Visitors to the site can stitch up their friends in Spoof Central, take part in a viral fist fight in ...