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Article: WEST MIDLANDS SUCCESS STORIES 2003: Bullring: World flocks to shopping heaven!(Features)
- Article from:
- Birmingham Evening Mail (England)
- Article date:
- December 26, 2003
CopyrightCOPYRIGHT 2003 Birmingham Post & Mail Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: JUSTINE HOLLINS
superb year it's been for Birmingham. A multi-billion pound leisure and retail regeneration has transformed the city beyond all recognition with the opening of the pounds 545 million Bullring shopping complex. It has kickstarted a massive turnaround for the city with shoppers, who had been staying away in their thousands, now flocking back into the city to the tune of more than a whopping 14 million.
The centre's appeal has been 'phenomenal' and has shocked retail gurus by smashing targets by 50 per cent.
Bullring has put ...