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Article: Ensure kicks the can; opts for plastic bottle.(Marketing notes: with a special focus on Beverages)
- Article from:
- Packaging Digest
- Article date:
- November 1, 2003
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Providing portability, reclosability and ease of use, a new 8-oz multilayer plastic (PP/adhesive/EVOH/adhesive/regrind/PP) bottle for the Ensure[R] line of nutritional supplement drinks revitalizes the product, marketed by Abbott Laboratories' Ross Products Div., Columbus, OH. Muscling out a thermoformed plastic can with a double-seamed steel end, the petite but sturdy bottle from Owens-Illinois receives a healthy boost to its shelf appeal through the use of an ...