Article: Ensure kicks the can; opts for plastic bottle.(Marketing notes: with a special focus on Beverages)

Providing portability, reclosability and ease of use, a new 8-oz multilayer plastic (PP/adhesive/EVOH/adhesive/regrind/PP) bottle for the Ensure[R] line of nutritional supplement drinks revitalizes the product, marketed by Abbott Laboratories' Ross Products Div., Columbus, OH. Muscling out a thermoformed plastic can with a double-seamed steel end, the petite but sturdy bottle from Owens-Illinois receives a healthy boost to its shelf appeal through the use of an ...

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