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Article: How's your web site working? Local experts offer some advice on how to fine-tune that web site, increase views, and make the time and expense you've invested in it finally pay off.
- Article from:
- Bellingham Business Journal
- Article date:
- December 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Wenatchee Business Journal, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After 10 years of everyone and their nephew slapping up a web site, the Internet has become a vast wasteland of outdated, unprofessional, awkward web sites that haven't been looked at in years and were often poorly designed to begin with.
Web users--who are often potential customers looking for products and services have become savvy and efficient at searching for information and finding what they need. They only take a few seconds as they search through web sites to decide if what they see is what they want. If a business's site looks out-of-date and poorly made, they may quickly dismiss it and move on to the next site on the list.
But if a web site is ...