Article: Atari Signs Ridley Scott Associates to Deliver DRIV3R Original Live-Action Short Film; First-Ever Original Production Created to Promote a Video Game.

Entertainment Editors/Business Editors

LOS ANGELES--(BUSINESS WIRE)--Jan. 2, 2004

Episode 1 of Three-Part Short to Debut Online on January 23

Further extending its already deep ties within the entertainment community, Atari, Inc. today unveiled another "convergence first" between Hollywood and the interactive entertainment company. Atari announced that it has retained Ridley Scott Associates (RSA) - the commercial production company owned and run by legendary filmmakers Ridley and Tony Scott - to produce an original three-minute live-action film inspired by Atari's highly anticipated upcoming game, DRIV3R. The film short, which is the first of ...

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