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Article: Vittadini eyes strategies for global growth. (Adrienne Vittadini Inc., women's apparel manufacturer)
- Article from:
- WWD
- Article date:
- August 28, 1991
- Author:
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Adrienne Vittadini, Inc., the major bridge-price sportswear firm, is thinking big.
In addition to refining its distribution and image, the company has decided it's no longer content being a key resource just in the U.S.
In September, the company's top executives will meet in the Bahamas in a retreat-type setting to plot how they will transform their company into a global resource over the next five years.
Foreign sales, now at about $25 million, are expected to reach between $75 million and $100 million by 1996.
Industry estimates put sales of Adrienne Vittadini merchandise, including apparel and licensees, at approximately ...