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Article: Behind strong commitment to brand-building, Dale Tiffany captures first Arts nod.(Portable Lighting)
- Article from:
- Home Accents Today
- Article date:
- December 1, 2003
CopyrightCOPYRIGHT 2003 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A concerted effort to build its prestigious brand even more has earned Dale Tiffany Inc. its first ARTS Award nomination this year in the category of portable lamps. "This recognition is an affirmation of the company's new direction and our desire to bring the company forward," Ken Kallett, senior vice-president of sales and marketing, says proudly.
"There is great consumer acceptance of the Dale Tiffany brand and we've sought to capitalize on this over the past year," he adds. "We felt it was important to get the message out there to both the trade and to consumers that we're not only the best Tiffany source in the marketplace, but a full-fledged home ...