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Article: Candy-coated chocolates debut from Jelly Belly.(News & Trends)(Brief Article)
- Article from:
- Professional Candy Buyer
- Article date:
- May 1, 2003
CopyrightCOPYRIGHT 2003 M2Media360. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FAIRFIELD, CA -- At the All Candy Expo, Jelly Belly Candy Co. will introduce JBz, bite-size milk chocolates covered in hard-planned candy shells featuring 20 of the company's signature Jelly Belly jelly bean flavors.
With a SRP of about $7 per pound, varieties include raspberry, coconut, strawberry cheesecake, Juicy Pear, apricot, Licorice and Very Cherry, JBz are available in single flavor 10-lb bulk cases. Buyers who initially order 12 cases and a display unit receive 12 cases free.
The products is in test-market in a small group of specialty stores nationwide and some Super Target stores.
Peter Healy, Jelly Belly vice-president of marketing, ...