Article: Concord Camera Corp. Announces 2-in-1 Camera - the Polaroid Splash; Takes Pictures With or Without Waterproof Housing Photo-Taking up to 16 Feet Underwater.

Business Editors

HOLLYWOOD, Fla.--(BUSINESS WIRE)--Jan. 5, 2004

Concord Camera Corp. ("Concord") (Nasdaq:LENS) today announced a new waterproof, motorized 35mm camera, the Polaroid Splash. Made for use underwater and on land, the Polaroid Splash is a 2-in-1 camera with a suggested retail price below $20, making it the ideal companion for an active lifestyle or sports vacation.

The Polaroid Splash comes with a waterproof housing that can be used underwater up to 16 feet (5m) and incorporates an additional flip-up viewfinder so that pictures can be easily framed while wearing a snorkeling mask or other gear. The camera's 29mm, 3 element ...

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