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Article: Frozen pizza industry leaves consumers wanting more, survey finds.
- Article from:
- Frozen Food Digest
- Article date:
- December 1, 2003
CopyrightCOPYRIGHT 2003 Frozen Food Digest, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Barely an adult in the U.S. today has not succumbed to the combination of Italian taste and fast food convenience that is frozen pizza, according to a nationwide survey by Decision Analyst, Inc., a marketing research and marketing consulting firm.
Yet despite near universal consumption (93% of respondents), the survey (conducted among a nationally representative sample of 15,007 adult consumers) found many Americans dissatisfied with their pizza choices.
The largest brands cannot complain of a lack of public exposure--more than half of survey respondents have eaten pizzas from Tony's, Di Giorno, Tombstone and Red Baron (Tombstone tops the list with 74% ...
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Almanac Entry: Top Brands in Selected Categories, 2002-2003(1)
The World Almanac and Book of Facts 2005;
660 words
... ... 4 Brawny 233,904,960 11.2 Scott 213,858,112 10.2 Kleenex Viva 192,113,504 9.2 Frozen Pizza Sales Market Share (%) Di Giorno $462,811,808 18.0 Tombstone 282,860,992 11.0 Red Baron 245,439,824 9.5 Freschetta ...
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