Article: Ontario, Calif., Nurtures Image as Gateway to Other Tourist Destinations.

By Paul Herrera, The Press-Enterprise, Riverside, Calif. Knight Ridder/Tribune Business News

Nov. 24--There's no surfing in Ontario -- regardless of what the cover of Ontario's Visitors Guide depicts. There are no anthropomorphic mice, ducks or chipmunks. There are no mountains within the city limits.

Ontario's tourism marketing plan is proximity to the things it doesn't have. The surfing is about a 45-minute drive, which is 15 hours closer than Denver. Disneyland is less than 30 miles away, about the same distance from Ontario International Airport as it is from Los Angeles International Airport. There's skiing and hiking in the nearby mountains. ...

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