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Article: Women's firms and the men's connection. (women's shoe companies that are now selling men's shoes) (Brief Article)
- Article from:
- Footwear News
- Article date:
- August 19, 1991
- Author:
CopyrightCOPYRIGHT 1991 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Women's firms and the men's connection
NEW YORK - Women have long been rummaging through their husbands', fathers' and brothers' closets in search of the perfect white shirt or pullover. Today that concept is evolving further still, as illustrated by several women's shoe firms that have branched out into the men's market.
Why tackle a new business during sluggish retail times? Each company sees its product as filling a void in the men's shoe industry, underscored by those companies that got into the act at the request of retailers looking for men's versions of their women's lines.
Andre Assous, New York, known for its offering of women's and men's ...