Article: Women's firms and the men's connection. (women's shoe companies that are now selling men's shoes) (Brief Article)

Women's firms and the men's connection

NEW YORK - Women have long been rummaging through their husbands', fathers' and brothers' closets in search of the perfect white shirt or pullover. Today that concept is evolving further still, as illustrated by several women's shoe firms that have branched out into the men's market.

Why tackle a new business during sluggish retail times? Each company sees its product as filling a void in the men's shoe industry, underscored by those companies that got into the act at the request of retailers looking for men's versions of their women's lines.

Andre Assous, New York, known for its offering of women's and men's ...

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