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Article: Wild Planet Toys Announces Licensing Agreement With Nickelodeon(R) for SpongeBob SquarePants(TM) Role-Play Toys.

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PR Newswire
Article date:
January 12, 2004
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SAN FRANCISCO, Jan. 12 /PRNewswire/ -- Wild Planet Toys announced today that it signed a licensing agreement with Nickelodeon, the number-one entertainment brand for kids, to produce role-play toys based on the popular character SpongeBob SquarePants. This first of its kind agreement for Wild Planet will include role-play toys for the North American market with the first four products to be released in Fall 2004.

"Wild Planet is excited and proud to partner with Nickelodeon for our first licensed products," says Ralph V. Giuffre, senior vice president of marketing for Wild Planet. "As the premiere kids entertainment brand, Nick shares our values and knows how ...

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