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Article: Richardson to direct African-American Markets for Tapestry.(Business)(Brief Article)
- Article from:
- Jet
- Article date:
- January 5, 2004
CopyrightCOPYRIGHT 2004 Johnson Publishing Co. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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L. Renee Richardson, a 15-year veteran of the Starcom MediaVest Group's (SMG) family of companies, was named director of African American Markets for Tapestry, the multicultural division of Starcom.
In her new position, Richardson will assist with new business development and fuel client's businesses by educating and promoting the power of the multifaceted Black American marketplace.
Tapestry helps clients connect with African-American, Hispanic-American, Asian-American and emerging markets consumers. The Tapestry team services global accounts such as Coca-Cola, Kraft, Philip Morris, Toys 'R' Us, ...