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Article: Demand scoops seasonality: new product launches and promotions are blurring traditional seasonal ice cream and novelty sales patterns.(Ice Cream)(Illustration)
- Article from:
- Frozen Food Age
- Article date:
- December 1, 2003
- Author:
CopyrightCOPYRIGHT 2003 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Retailers already wrestling with consumers' schizophrenic demand for full-fat, indulgent ice cream and frozen novelties, and the good-for-you, low-fat, low-carb, no-sugar-added varieties, no longer have the comfort of a reliable seasonal schedule for reviewing new ice cream and novelty product introductions and promotional programs.
Take Ben & Jerry's new, first-ever Ice Cream Cookie Sandwich, which was introduced in October of this year. Dubbed the "'WICH," it was launched in Salem, Mass., with fanfare calculated to match local observances of the city's rich Halloween traditions and festivities. Similarly, CoolBrands International rolled out its new Weight ...