Article: The Philly Cheese Steak Faces a New Challenger in Moe's Southwest Grill.

Business Editors

ATLANTA--(BUSINESS WIRE)--Jan. 15, 2004

Philadelphia Area Resident Plans to Franchise 10 of the

Country's Fastest Growing Quick Casual Fresh Mex Concept

The famed Philly Cheese Steak may need to worry about Moe's Southwest Grill coming to town, as the Atlanta-based concept's overstuffed Homewrecker Burrito prepares to take its place at the top of the Philadelphia food chain. Moe's is the fastest growing company in the quick-casual Fresh Mex category - the market segment that is taking the restaurant industry by storm.

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