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Article: Hair care goes multiethnic.(Hair Care News)(ethnic hair care products have appeal for Caucasian, Hispanic and Asian women)(Brief Article)
- Article from:
- Chain Drug Review
- Article date:
- September 15, 2003
CopyrightCOPYRIGHT 2003 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Recognizing that ethnic hair care products have appeal for Caucasian, Hispanic and Asian women, the Soft Sheen-Carson division of L'Oreal plans to introduce a range of multiethnic products to prevent frizzy hair.
Soft Sheen-Carson this year launched its first multiethnic ad campaign. The advertising was created to back Wave Nouveau Coiffure, a professional line originally aimed at African-Americans.
In May ethnic hair care company Namaste Laboratories ...