Article: Hair care goes multiethnic.(Hair Care News)(ethnic hair care products have appeal for Caucasian, Hispanic and Asian women)(Brief Article)

Recognizing that ethnic hair care products have appeal for Caucasian, Hispanic and Asian women, the Soft Sheen-Carson division of L'Oreal plans to introduce a range of multiethnic products to prevent frizzy hair.

Soft Sheen-Carson this year launched its first multiethnic ad campaign. The advertising was created to back Wave Nouveau Coiffure, a professional line originally aimed at African-Americans.

In May ethnic hair care company Namaste Laboratories ...

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