Article: Sticker Shock Makes San Diego County, Calif., a Hard Sell, Say Job Recruiters.

By David Washburn, The San Diego Union-Tribune Knight Ridder/Tribune Business News

Jan. 16--There was a time not long ago when all a San Diego employer had to do was show a job recruit the weather page and a couple of sunsets on the beach and the dotted line was signed.

Not anymore, say those who recruit and relocate people for local employers.

The lifestyle is still a big selling point, but eight straight years of double-digit increases in home prices have made a relocation to San Diego County a much tougher sell for companies looking elsewhere for talent.

"Pricing is now almost on par with the Bay Area," said Brad Little, an ...

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