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Article: Detroit Unveils Super Bowl Tradeshow Booth for Houston: Countdown to Super Bowl 2006 Underway.
- Article from:
- PR Newswire
- Article date:
- January 20, 2004
CopyrightCOPYRIGHT 2004 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DETROIT, Jan. 20 /PRNewswire/ -- "It's Big." "It's Cool." is the theme of a new Super Bowl tradeshow booth unveiled today by the Detroit Metro Convention and Visitors Bureau (DMCVB) and the Detroit Super Bowl XL Host Committee.
The booth, sponsored by the DMCVB, mimics the look and feel of a residential urban loft in downtown Detroit. It is being shipped to Houston and will be showcased during next week's Super Bowl. The primary purpose of the booth will be to market Detroit to media attending this year's game in anticipation of metro Detroit hosting Super Bowl XL in February, 2006.
"The Houston Super Bowl is our first opportunity to have a positive ...