Article: Pets Prove to be America's Sweetheart on Valentine's Day; More Than 9 Million Americans Will Buy a Valentine's Gift For Their Pet This Year, According to the AAPMA.

Lifestyle Editors/Feature Editors

GREENWICH, Conn.--(BUSINESS WIRE)--Jan. 21, 2004

While boxed chocolates and roses will always be a Valentine's shopping staple, more Americans than ever will also be purchasing less conventional gifts such as rawhide cards and bone-shaped, bake-at-home biscuits.

Of course human sweethearts might not appreciate rawhide or catnip, but plenty of pets will love being lavished on this romantic holiday. According to the American Pet Products Manufacturers Association (APPMA) "2003-2004 National Pet Owners Survey," more than nine million Americans will purchase a Valentine's gift for their pet. Hundreds of pet product ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!