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Article: Here's one way to enhance sales. (Private Selections' wine accessories) (Brief Article)
- Article from:
- Wines & Vines
- Article date:
- August 1, 1991
CopyrightCOPYRIGHT 1991 Wines & Vines. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Private Selections-, a San Diegobased company, has designed a complete line of wine accessories created to enhance and supplement wine sales. These products range from the successful "Bottle Notes" greeting cards to "Bottle Pizazz" bags, beverage napkins, wine racks, T-shirts, premiums, and other great gift ideas. Private Selections was created to cater specifically to the image requirements of wineries and the impulse purchase needs of tourists in the wine country looking for memorable souvenirs.
Says John Altman, the firm's general manager, "Every product we make is uniquely designed to promote the use of wine. A good example of this is Bottle Caddy, our latest ...