Article: DELTA AIR MIGHT SLASH PRICES, DROP SATURDAY-STAY RESTRICTION IT WOULD BE FIRST MAJOR AIRLINE TO TAKE ON LOW-FARE CARRIERS.(Business)

Byline: P-I NEWS SERVICES

Delta Air Lines Inc. may expand to its entire network the simpler, cheaper fare schedule it began testing four months ago in Cincinnati, a step an Internet travel analyst said yesterday would force rivals to follow suit.

Delta slashed fares at Cincinnati, a key hub airport for the Atlanta-based carrier, as much as 60 percent and lowered fees for changing tickets in a fare-cutting plan it called SimpliFares. Chief Executive Gerald Grinstein said Dec. 15 that the number of Cincinnati passengers rose by a third.

Time magazine reported in its Jan. 10 issue that Delta is expected to change its pricing nationwide, becoming ...

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