Article: Dell Names Genesis Microchip Its Primary Provider for Flat Panel Display, LCD TV Controllers; Consolidated Supply Base Brings More Value, Quality to Dell Customers.

Business Editors/High-Tech Writers

ROUND ROCK, Texas--(BUSINESS WIRE)--Jan. 22, 2004

Genesis Microchip Inc. (Nasdaq:GNSS) has been named Dell's primary provider for flat panel image display controllers, consolidating the product supply base to help increase value and quality for Dell (Nasdaq:DELL) customers.

The announcement extends Dell's relationship with Genesis to include controllers -- the technology that manages image and video quality -- in flat panel displays and LCD TVs. Genesis, a leading global supplier of display image processors, previously supplied controllers for part of Dell's product line.

"Working with one primary ...

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