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Article: Coup no big coup for CNN. (Soviet coup coverage gives Cable News Network a marginal increase in ratings)
- Article from:
- Multichannel News
- Article date:
- August 26, 1991
- Author:
CopyrightCOPYRIGHT 1991 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Coup No Big Coup for CNN
Cable News Network rode the crest of a temporary ratings wave last week, but its numbers did not come close to those achieved earlier in the year, during the Persian Gulf war.
Thanks to the failed coup against Soviet President Mikhail Gorbachev, the network pulled 24-hour average rating of 1.6, with a 5 share on Monday and a 24-hour average of 1.7 on Tuesday. Wednesday's numbers were expected to be slightly higher, but they were not available at press time.
Those are the highest ratings the network has seen since March 18, and are triple the 0.5 daily average the network achieved in June and July.
However, those ...