Article: The man of the moment. (George Bush) (includes example of Bush campaign advertising)

George Bush sometimes gets testy when the talking heads pop up on his television screen. They're back again," he complained recently to an aide, upset at "the self-styled experts" who criticize his policies toward the imploding Soviet Union as timid and unimaginative. It was the same refrain Bush heard a year ago when critics said he was botching the Persian Gulf crisis. They were wrong then, the president declared, and he is eager to prove them wrong now.

The president, for all his self-effacement, takes tremendous pride in his mastery of foreign affairs, and advisers say he is miffed at not getting the credit he deserves. His political strategists promise to ...

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