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Article: Miles Calcraft scoops 2m [pounds sterling] Met account.(Metropolitan Police)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- January 8, 2004
CopyrightCOPYRIGHT 2004 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Metropolitan Police has handed its 2m [pounds sterling] public affairs advertising business to Miles Calcraft Briginshaw Duffy following a three-way pitch.
The appointment concludes a six-month agency search following a statutory review. The business does not include police recruitment, which will continue to be heM by M&C Saatchi and run out of the Home Office.
Miles Calcraft takes over the account in February, from the Advertising Syndicate, which has been the Met's agency since 1997. The Advertising Syndicate will then close down, following the retirement of chief ...