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Article: MusicRebellion Delivers Dynamic Pricing for Downloads.(Brief Article)
- Article from:
- The Online Reporter
- Article date:
- January 24, 2004
CopyrightCOPYRIGHT 2004 Rider Research, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Online music retailer MusicRebellion.com has started pricing some of its downloadable tunes based on consumer demand. The site is using dynamic pricing technology created by its parent company Digonex Technology, which developed and customized the pricing structure for the online market so the price of each song will go up and down as demand changes. As the price of each song fluctuates, the technology searches for the market's "sweet spot."
"Our behaviorally based download model is predicated on the belief that the public will purchase music legally when given a fair price, a quality product and an easy-to-use system," said Jeremy Eglen, Digonex VP of licensing ...