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Article: Dolby Pro Logic II Surround Sound Gives Super Bowl Commercials More Impact.
- Article from:
- Business Wire
- Article date:
- January 27, 2004
CopyrightCOPYRIGHT 2004 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Business Editors/High-Tech Writers
Super Bowl XXXVIII
SAN FRANCISCO--(BUSINESS WIRE)--Jan. 27, 2004
Dolby Laboratories is pleased to announce that during CBS's Super Bowl XXXVIII broadcast on Sunday, February 1 at least five commercials will be presented in rich Dolby(R) Pro Logic(R) II technology--giving all television viewers a full surround sound experience for the best commercials of the year.
Three out of the last four Super Bowl broadcasts have been presented in Dolby Digital 5.1 surround sound on HDTV and DTV services, bringing viewers right into the action of the game. Since 1990, most Super Bowls have also been broadcast in ...