Article: WHV director goes vertical.(people)(Valerie Isozaki leaves Warner Home Video for position at Vertical Marketing Network)(Brief Article)

Article: Vertical Marketing Network.(Scene)(appoints Valerie Isozaki as account director)(Brief Article)
Video Business;  January 12, 2004 ;     22 words ...Vertical Marketing Network appointed Valerie Isozaki account director, focusing on entertainment ventures. She was promotions director at WHV.

Article: From the vertical to the personal horizon
Telecommunications;  September 1, 1999 ;     700+ words ...Is vertical marketing a passport to untold riches...tailored to their core business? Vertical marketing has become a fashionable phrase...and vendors are approaching vertical marketing in a variety of ways, often...

Article: New Guide to Vertical Marketing.(Guide to Vertical Marketing )(Brief Article)
B to B;  January 16, 2006 ;     88 words ...BtoB's new Guide to Vertical Marketing online section will compile the Vertical Insight'' features...making it easier to fine-tune campaigns. Visit the Guide to Vertical Marketing at www.btobonline.com/docs/random/vertical-marketing.html.

Article: Expand your business through vertical marketing.(Marketing Matters: BUILDING YOUR BUSINESS AND BRAND RECOGNITION)
Pest Control;  March 1, 2007 ;     504 words ...Vertical marketing is a great way to expand your...professionals (PMPs). Simply put, vertical marketing is the promotion of products or...exist in the vertical marketplace. Vertical marketing should be a part of every company...

Article: Segmentation within vertical markets offers specificity; Ask the expert, Mike Hensley.(Vertical Insight)(Interview)
B to B;  June 25, 2007 ;     345 words ...BtoB: How are vertical marketing strategies changing? Hensley: Our clients' vertical marketing programs used to be constructed around...How are marketers executing against vertical marketing strategies? Hensley: What is emerging...

Article: Microsoft seeks notice in revelant vertical places.(Overview)(Mike Maas of Microsoft Corp.)(Interview)
B to B;  June 26, 2006 ;     422 words ......continually evaluates and modifies its vertical marketing strategy. Mike Maas, general manager-enterpri...recently discussed the company's vertical marketing approach with BtoB. BtoB: How do...BtoB: What factors influence your vertical marketing strategy? Maas: The competitive ...

Article: Cross currents in vertical marketing.(Editor's Note)(Column)
B to B;  June 27, 2005 ;     500 words ...Byline: Ellis Booker Welcome to Vertical Marketing 2005, a collection of the Vertical Insight sections...toward it. A great example of the consequences of vertical marketing is Panasonic's Toughbook PC, a rugged'' laptop that...

Article: Economy forces marketers to refocus vertical strategies.
BtoB;  June 22, 2009 ;     700+ words ......causing marketers to streamline their vertical marketing strategies, focusing on those segments...marketing strategy as well as its vertical marketing strategies. The economy puts demands...to defining and implementing their vertical marketing strategies. The economy helps to...

Article: Vertical value; Marketers facing a slow economy are narrowing their focus, adjusting their organizations and using online tools to target customers and improve efficiencies.(News)
B to B;  June 23, 2008 ;     700+ words ......b-to-b marketers are approaching vertical marketing with an eye toward improving efficiencies...space and enterprise space, we have vertical marketing teams that just focus on verticals...health care, utilities and retail. Its vertical marketing teams work with a centralized ...

Article: Providers Again Warned Against 'One Size Fits All' Offerings.(capital spending on fixed telecom services increased)(Brief Article)
TelecomWeb News Digest;  March 24, 2005 ;     251 words ......the only way to end price wars over customers is to begin defining vertical marketing strategies instead of depending on a one size fits all contract. Vertical marketing allows telecom service providers to competitively differentiate their...

Article: New markets, new tactics; B-to-b marketers entering vertical segments through acquisitions or product introductions aim to reach customers with focused messages.(Vertical Insight)
B to B;  June 25, 2007 ;     700+ words ......industry segments. Sometimes companies' vertical marketing strategies are developed as part...One of the key factors driving new vertical marketing strategies is acquisitions, which...BearingPoint's total business. Instead of vertical marketing, we call it `micro-targeting...

Article: New at btobonline.com.(Opinion)
B to B;  July 10, 2006 ;     135 words ......select Subscribe'' from the top navigation bar. The Online Vertical Marketing Guide, a resource for marketing to specific industry sectors...Access the guide by going to www.btobonline.com and selecting Vertical Marketing Guide.'')

Article: Now at btobonline.com.(Brief article)
B to B;  January 15, 2007 ;     134 words ......select Subscribe from the top navigation bar. The Online Vertical Marketing Guide, a resource for marketing to specific industry sectors...Access the guide by going to www.btobonline.com and selecting Vertical Marketing Guide. )

Article: Weider realignment facilitates a vertical marketing strategy.
Chain Drug Review;  April 27, 1998 ;     360 words ......International Inc. has realigned its business to pursue a vertical marketing strategy targeting three product segments. As we approach...comments chief executive officer Richard Bizzaro. The vertical marketing strategy and organizational realignment are designed to...