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Article: TOO MUCH VISION, TOO LITTLE FOCUS.
- Article from:
- Folio: the Magazine for Magazine Management
- Article date:
- February 1, 2004
- Author:
CopyrightCOPYRIGHT 2004 Copyright by Media Central Inc., A PRIMEDIA Company. All rights reserved. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jeff Bercovici
Magazine industry pundits (and angry publishers) who long predicted that Dan Brewster would pay for Gruner + Jahr's notorious reporting gaffes with his job were finally vindicated. On Jan. 22, G+J board member Axel Ganz headed to New York to perform the coup de grace.
The proximate cause was allowing the dispute with Rosie O'Donnell to go to trial, revealing that G+J had toyed with Rosie's newsstand numbers. But Brewster was already on shaky ground.
Arriving in mid-2000, after a successful stint running American Express Publishing, Brewster was eager to exchange the Bertlesmann subsidiary's coupon-clipping image for the ...